OneSelect. Executive Recruiters

Location : Job listing > Marketing > Regional Director, Marketing

Regional Director, Marketing
A recognised regional fitness company is looking for a Regional Marketing Director responsible for overall development and execution of the marketing and strategic plan, corporate communications and member development in Asia.

Description :
Reporting to the COO, you will supervise nine subordinates to create (conceptualizing and copy writing) all marketing communications materials including advertising, PR, press releases, corporate brochures, website, online marketing, newsletter, magazine and promotional materials.

You will develop and protect corporate identity in efforts to increase membership base and build brand through innovative communication.

Your major duties include:

1. Responsible for the overall development and execution of the marketing and strategic plan, corporate communications in Asia.

2. Build and lead a regional marketing team to assure attainment of business objectives and optimise potential sales and marketing opportunities

3. Provide creative conceptualizing and copy writing of innovative marketing promotions.

4. Lead the creative and production of corporate and marketing materials in all forms, i.e. corporate manuals, website, online marketing, newsletter, magazine, press release, videos, photo shoots, merchandising and club displays.

5. Ensure resources are provided to internal and external units to enable creation and execution of marketing plan, both local and regional.

6. Develop communication system to ensure marketing promotions are clearly communicated to internal parties.

7. Control consistency in quality, design and production of all materials to be used both internally and externally.

8. Maintain consistency of corporate identity when directing the design of marketing materials for both internal and external use.

9. Identify and advise project leaders of most suitable materials and cost efficient method for production ensuring clear and effective communication at POS.

10. Provide creative suggestions to maximise the impact of promotions.

11. Manage design team to meet deadlines specified for priority jobs taking into account and communicating production times and availability of resources.

You should have:

- Minimum 10 years solid marketing experience gained from MNC.
- Preferably 3 years previous experience in Creative and Art Direction.
- Experience in managing corporate brand communications
- Must be a highly creative individual.
- Must have copy writing experience.
- Excellent written communication skills for creating promotional materials
- Ability to control design project costs, preferably with some knowledge of photo-shooting, website design, merchandising and video production.
- strong organisational and leadership skills.

(Will be an advantage if you are able to use Photoshop, Freehand, Illustrator for Mac.)

Interested parties or referrals, please send your full resume to [email protected]. Your interests will be treated in the strictest of confidence and will be used for recruitment purposes only.

OneSelect Hong Kong Limited
Address: 1/F, CMA Building, 64-66 Connaught Road Central, Hong Kong