Search Job by keyword   Location : Job listing > Marketing > Account Director (Credit Cards Reward Programmes) Account Director (Credit Cards Reward Programmes) A recognised global leader in loyalty management is looking for an Account Director... Description : responsible for: (a) the overall strategic direction of a banking client programme and the business as a whole. Key to this role is the ability to sell-in and engage the client at a strategic level. (b) drive business results for the client with sound strategic inputs grounded on data driven insights. Your main responsibilities include: Strategic Direction of CRM Programs: - Comprehensive understanding of marketing disciplines and how it relates to the markets that both the Company and its clients operations - In-depth understanding of the clients’ business, industry, competitors and actively apply CRM methodology to clients’ business - Ability to demonstrate original strategic thought and spearhead strategic direction of clients’ programs - Ability to sell-in to clients and engage clients at a strategic level - Develop marketing plans and calendar to drive program strategies - Work with data planning group to identify and initiate system enhancement and innovation solution to marketing activities as well as operation systemic challenges - Work with operations team on rewards selection, catalog refreshment and resolution of key operational concerns - Work with internal clients service team to develop execution plan for marketing activities - Set and deliver program/ campaign metrics which are financially and structurally Sound - Instrumental in driving campaign analysis and program evaluation to further develop program strategies - Drive data analytics approach. Develop data driven insights and formulate recommendations on program development and strategies Client Relationship: - Listen, understand and act on client needs for strategic inputs - Support the client service team in client relationship - Identify areas to improve, grow and develop service opportunities for the Company within the client structure - Support the Data Planning group in coordinating data preparation and analysis for clients - Support internal teams (IT, Rewards Operations etc.) and provide client satisfaction reviews - Determine when more senior level involvement is required within the account/s and initiate this Account Development: - Identify new opportunities for sell-in the Company’s services within appointed accounts - Develop strategies knowledgably, showing an in-depth understanding of the Company’s full offering and capabilities - Understand strategic direction for the client an develop new opportunities for the Company - Identify opportunities to introduce and utilise the Company’s resources (e.g. subject matter experts) in order to develop the account and cross fertilise the use of the Company’s core skills - Take on a leadership role in client management, comfortable in stepping in to manage client escalation, if situation arises Essential skills and experience: - A degree in marketing, business administration or engineering - Minimum 8 years experience within the marketing industry (marketing degree / qualifications) - Solid understanding of Below-the-line disciplines and techniques - Good understanding of the client industry and the ability to anticipate and react to change - Ability to manage multiple programs concurrently - Superior written and verbal communication skills - Strong and confident presentation skills - Demonstrated creative problem solving and ability to work with strategic concepts - Ability to work collaboratively with account teams to meet client and agency’s objectives - Good understanding of Information Technology deployment - Intermediate- Advanced MS Office - Preferably with new business experience, working on pitches and proposals Essential Personal Attributes: - Superior personal business presentation - Highly innovative and creative, with ‘out-of-box’ ideas - Extensive vocabulary and business acumen - Flexible and adaptable to changing environments - Energy, enthusiasm and positive attitude with a desire to progress - Self-motivated & ability to motivate others - Question the boundaries - Comfortable in managing upwards Interested parties or referrals, please send your full resume to [email protected]. Your interests will be treated in the strictest of confidence and will be used for recruitment purposes only.

OneSelect Hong Kong Limited Address: 1/F, CMA Building, 64-66 Connaught Road Central, Hong Kong

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