OneSelect. Executive Recruiters

Location : Job listing > Digital Marketing > (Senior) Online Marketing Manager, Hong Kong

(Senior) Online Marketing Manager, Hong Kong
A renowned, international language and education company is looking for a hands-on, self-driven, committed, detail-minded and result-oriented individual to drive and manage the online marketing activities in Hong Kong.

Description :
Reporting to the Marketing Director, your main responsibilities as a Senior Online Marketing Manager, Hong Kong, will include:

• To lead and manage online marketing strategy for the Hong Kong market

• To develop comprehensive online marketing plans and tactical programs

• To manage online marketing budget and online advertising channels to maximise ROI on ad dollar spent

• To plan, manage and execute online marketing campaigns with different media to raise customer acquisition from inception through execution, ranging from banners, eDM, landing pages to mini sites and full website, etc

• To manage and to drive internal & external parties to maximise results on sales & marketing funnel

• To identify optimal online marketing channels and suggest optimisation strategies

• To work closely with designers / agencies to optimise creative performance and business results

• To execute and analyse campaigns to ensure and maximise effectiveness and produce optimal ROI

• To develop appropriate procedures in continuously assess and improve the performance of all online campaigns and come up with sound improvement plans

• To identify and develop strategic partnership that benefit to the Company’s brand and business growth

• To help define business requirements, operational metrics, key performance indicators, etc

• To head efforts for data modeling, segmentation & statistical analysis

• To perform market research with customers and sales teams, assess market dynamics and opportunities, collect competitive intelligence, and suggest actions to be take to secure and grow market share

Requirements:

• Degree holder with at least 8 years hands-on and practical experience in consumer sales and marketing, with at least 3 years in managerial level strongly preferred

• Strong Online marketing experience required and knowledge in SNS / iWOM an advantage

• Creative self starter with good business acumen and excellent presentation and communication skills

• Strong negotiation skill and analytical mind

Extremely detail oriented with strong sense of work prioritization

• Ability to lead, manage and motivate peers to accomplish business goals and objectives

• Ability to deal with multiple tasks / projects and work independently under pressure and able to meet tight deadline is necessary

• Experience in marketing data analysis is ESSENTIAL

• Experience with ad-serving technologies, tracking systems and CRM system is an absolute advantage

• Outgoing, proactive, fast-learning, independent and innovative

• Ability to work independently as well as in the team-oriented but challenging and multi-disciplinary environment

• Fluent in both Cantonese and English (mandatory), Mandarin an added advantage

• Excellent commands of both written and oral presentation in Chinese and English

Candidates with less experience can apply for the Online Marketing Manager role.

Interested parties or referrals please send your full resume to [email protected]. Your interests will be treated in the strictest of confidence and will be used for recruitment purposes only.

OneSelect Hong Kong Limited
Address: 1/F, CMA Building, 64-66 Connaught Road Central, Hong Kong